R A Z A
UX Design & Art Direction

REI | BUILT ON PURPOSE

BUILT ON PURPOSE
 

REI gear is built on purpose. It's made by those who are the explorers and tested and iterated upon through real-world experience. We aimed to relaunch the REI private brand in a way that communicated the passion and dedication of the product designers and those they collaborate with to create some of the best outdoor gear that won't let you down.

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PBR_Print_Mobile.jpg
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